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Beyond Twitter: Why Meta Threads is Gaining Traction in Higher Education

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In the fast-paced world of social media, where public platforms dominate the digital landscape, a new contender has emerged, offering a different approach to online communication.

Meta Threads, a messaging app developed by Meta (formerly Facebook), is gaining traction in higher education institutes, providing a unique platform for more intimate and private conversations. In this blog, we will explore the world of Meta Threads, delving into its features, advantages, and drawbacks. Join us as we uncover how this platform is making its mark in the realm of higher education.

What is Meta Threads and Why are Students Talking about it?

Meta Threads is a text-based social networking app designed to connect individuals in more private and exclusive spaces. This app offers an alternative to traditional public platforms like Twitter, focusing on creating smaller, more personal networks. Sign-up is a breeze, taking less than a minute to create a profile and link it to your existing Instagram account. This seamless integration allows you to effortlessly follow the people you already connect with on Instagram, ensuring a seamless transition to the Meta Threads experience. The app allows users to share text updates, photos, and videos selectively with their chosen contacts, fostering a sense of intimacy and privacy.

Also Read: How to Use Social Media to Reach Prospective Students

Pros and Cons of Meta Threads

Like any platform, Meta Threads has its share of strengths and weaknesses. On the positive side, the app provides a safe and controlled environment for communication, with robust privacy settings that enable users to have more intimate conversations without the worry of public exposure. The app’s exclusive networks offer an opportunity for focused and meaningful connections among students, faculty, and staff. 

“Threads opens doors for emerging brands to shine and stand out in a competitive digital landscape. With fewer barriers to entry, this platform provides a level playing field, allowing fresh voices and innovative ideas to flourish. It’s an incredible avenue for brands to connect directly with their target audience, build meaningful relationships, and make a lasting impact. Threads is a game-changer for aspiring brands ready to make their mark in the online world!” – Abhinav Agarwal, Business Head, Sportsdunia.

However, it’s important to note that Meta Threads also has limitations. The app lacks certain features commonly found on other social media platforms, such as comprehensive search functionality, hashtags, trending topics and a wide range of engagement options. Reports indicate that daily active users are currently significantly lower than the impressive installation numbers. Concerns have also been raised regarding the presence of bots within the system, which can hinder the overall user experience. Additionally, some users have reported issues with app stability, slow loading times, and bugs.

Talking about Threads, Himanshu Jain, AVP Sales and Operations at Mobisaturn said “Being on Threads for now is like being on Facebook with a twitter kind of interface in the late 2000s, a serious lack of engagement, threads has made all Instagram followers of the account to automatically follow them on threads if they are on threads as the default option. So the initial spike in growth of the platform is strategic and to an extent deceiving, it will be interesting to know if people can be kept engaged in the same way in the 2020s and how it grows for brands to engage with its audience without offering the same issues which affected twitter.”

One key aspect that raises questions is the underlying intention behind launching Threads. While the app integrates elements from Instagram, the content shared by users is often similar to what they already share on Instagram—memes, reels, and personal photos. This raises the question of whether Threads truly offers a distinctive value proposition compared to existing platforms. Additionally, the absence of features like hashtags and the ability to engage in diverse discussions hampers its appeal for Twitter users who enjoy participating in global conversations and engaging with a broader audience.

Benefits for Higher Education Institutes

Within the higher education landscape, Meta Threads holds immense potential. One of the key advantages is the ability to create exclusive networks tailored to specific departments, programs, or extracurricular activities. This feature enhances collaboration, facilitates seamless communication between students and faculty, and nurtures a sense of community within the institution. By providing a private space for conversations, Meta Threads fosters stronger relationships, encourages peer support, and promotes engagement among students. Moreover, the app’s emphasis on privacy and controlled communication aligns with the growing concerns surrounding data security and online safety in educational settings.


As higher education institutes adapt to the evolving digital landscape, exploring innovative platforms like Meta Threads becomes crucial. To fully leverage the benefits of Meta Threads, educational institutions must consider the specific needs and goals of their community for improving their social media management tactics. By creating exclusive networks for departments, programs, or extracurricular activities, institutions can foster stronger relationships among students, faculty, and staff. This encourages collaboration, peer support, and engagement, ultimately enhancing the overall learning experience.

It is important to acknowledge that the success of Meta Threads will depend on ongoing development, addressing user feedback, and refining its features. Continuous improvements in the app’s backend algorithms, stability, and user interface will play a vital role in providing a seamless experience and ensuring user satisfaction.

As educational institutions embrace the potential of Meta Threads, they should also keep an eye on industry trends and developments. The social media landscape is constantly evolving, and platforms may rise and fall in popularity. It is essential to stay adaptable and explore a variety of communication channels to meet the diverse needs of students, faculty, and staff.


1. Is Meta Threads the Twitter Killer? 

Just after Meta Threads was introduced to the world, Threads reached 100M sign-ups in less than 48 hours, as it more than doubled its users from its 1st day on app stores. This social media platform was launched in 100 countries this week. On the day of its launch, Meta Threads was trending on Twitter itself. But we doubt it’s going to be the Twitter Killer. The content and users behavior on both the platforms is fundamentally different. 

2. What 10 Twitter features are not available in Meta Threads? 

Whether you call Threads “Twitter Killer” but still Mete Threads does not have some of Twitter’s features such as Hashtags, web version, edit posts, DM options, AI-generated Alt Text, Trending Topics, ads, embed Threds posts, following feed and chronological feed. 

3. How do you use Meta Threads? 

To use Meta Threads, you need an active Instagram account. Once you download the app from the app or play store, it will prompt you to login using your Instagram account. From there, Threads will automatically port over your Instagram username, but you can still customize your profile. 

4. How does Meta Threads differ from other social media platforms?

Meta Threads stands out by focusing on intimate and private conversations, creating exclusive networks for closer connections. Unlike traditional platforms, it offers a more controlled and safe environment for communication.

5. What are the privacy settings available on Meta Threads?

Meta Threads provides robust privacy settings, allowing users to control who can see their content and engage in conversations. Users can customize their privacy preferences, ensuring that their communications remain private and exclusive.

6. Does Meta Threads allow for multimedia sharing, such as photos and videos?

Yes, Meta Threads supports multimedia sharing, including photos and videos. Users can seamlessly share visual content within their exclusive networks, enhancing the richness and engagement of their conversations.

7. Are there any limitations to the number of contacts or followers on Meta Threads?

While Meta Threads doesn’t impose strict limitations on contacts or followers, the platform encourages building more meaningful connections rather than amassing a large number of followers. It prioritizes the quality of relationships over quantity.

8. Does Meta Threads have a search functionality for finding specific conversations or users?

Currently, Meta Threads does not offer a comprehensive search functionality. However, the app’s interface and exclusive networks make it easier to navigate and locate relevant conversations and users within specific networks.

10 Can I use Meta Threads as a recruitment tool for prospective students?

While Meta Threads primarily focuses on fostering communication and collaboration within existing networks, it can indirectly support recruitment efforts. By building stronger relationships with current students, faculty, and staff, Meta Threads can contribute to a positive institutional environment that attracts prospective students.

11. Does Meta Threads have analytics or reporting features for tracking engagement and user activity?

As of now, Meta Threads does not offer built-in analytics or reporting features. However, the app’s development and future updates may introduce additional insights and metrics to track engagement and user activity.

12. Can I customize the interface or branding of Meta Threads for my institution?

Currently, Meta Threads does not offer customization of the interface or branding for individual institutions. The app maintains a consistent user interface and branding across all users.

13. What are the 7 benefits of Meta Threads for educational institutions? 

The new lunch microblogging platform provides numerous benefits to educational institutions such as Collaboration & Communication, boosts engagement, provides great network opportunities, offers advertisement & Outreach, provides a platform for resource sharing & learning communities, allow